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Delta throwback: The new Toyotas

Back in the days when Delta had car dealerships
The dealership took to the sky to advertise its newest model.

Let’s take a trip back to March 1971 to check out a high-up sales promotion by Tsawwassen Toyota Motors.

The above photo shows the dealership hoping to attract attention for its newest model of car, the Toyota 1600, the dealership suspended it from a crane, of course.

The feat was staged in the parking lot of the Pillars Inn where a successful showing of the 1971 car also featured a wine and cheese party.

The dealership advertised the 1600 sedan for $2,250 and “that includes everything except a radio and automatic transmission.”